The Journey of Ketia Boutin: From Marketing Manager to Director at IYBA

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Many professionals dream of climbing the corporate ladder and reaching the pinnacle of their career. For Ketia Boutin, this dream became a reality when she was promoted to the position of Director at the International Yacht Brokers Association (IYBA). This journey was not an easy one, but with determination, hard work, and a passion for the industry, Ketia  was able to make her mark and excel in her career. In this article, we will explore the journey of Ketia Boutin, from her humble beginnings as a Marketing Manager to her current role as Director at IYBA.

Early Beginnings and Education

Ketia Boutin’s journey began with a solid foundation in education. She completed her Bachelor’s degree in Marketing from a reputable university, where she gained a comprehensive understanding of marketing principles and strategies. This education provided her with the necessary skills to succeed in the business world and laid the groundwork for her future success.

Entry into the Marketing Field

After completing her education, Ketia Boutin entered the marketing field as a Marketing Manager at a small firm. This position allowed her to gain hands-on experience and put her theoretical knowledge into practice. She was responsible for developing and implementing marketing campaigns, conducting market research, and analyzing consumer behavior.

The Move to IYBA

After several years of working as a Marketing Manager, Ketia Boutin decided it was time for a new challenge. She was drawn to the marine industry and saw an opportunity to combine her marketing expertise with her passion for boating. It was during this time that she came across a job opening at the International Yacht Brokers Association (IYBA).

Rise to Director

Ketia  quickly made her mark at IYBA. She implemented innovative marketing strategies that helped increase membership and raise the organization’s profile in the industry. Her ability to think outside the box and adapt to the ever-changing marketing landscape set her apart from her peers.

Challenges and Achievements

Throughout her journey, Ketia Boutin faced numerous challenges. The marketing industry is highly competitive and constantly evolving, requiring professionals to stay updated with the latest trends and technologies. Ketia  embraced these challenges and saw them as opportunities for growth and learning.


The journey of Ketia Boutin from Marketing Manager to Director at IYBA is a testament to the power of hard work, determination, and a passion for what you do. By combining her marketing expertise with her love for the marine industry, Ketia  was able to excel in her career and make a significant impact on the success of the International Yacht Brokers Association.

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